Comparing 40 years of ads for lipstick and cigarettes








This project sources two brand’s advertisements - Revlon and Marlboro - from the Vogue Magazine archive from 1970 through 2015, and extracts two prominent elements from each advertisement: color and word. By recontextualizing the extracted elements back into the chronological book format, the book gives way to a fresh narrative of the respective brand and its evolution.

In the books, each ad is reduced to two dominant colors and presented as spreads in a chronological book format to provide a fresh narrative of the respective brand and its evolution. The ads are reduced to the familiar form of color pixels.





The front of the books have a concrete poem constructed from words that were used most frequently over time. They appear in the poem in the order of most used to least used to create a senseless poem that provides a surprising depth of information about it's brand.

Collaborator
Lexy Copithorne

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